Jojo Siwa Net Worth: From YouTube Star To Multi-Millionaire

Joelle Joanie “JoJo” Siwa, a YouTuber, singer, and dancer from Omaha, Nebraska, was born on May 19, 2003. Her career as an influencer began when she and her mother, Jessalynn Siwa, participated in two seasons of Dance Moms. She has a staggering 12.3 million YouTube followers and a 45.8 million TikTok following. On TikTok, she primarily posts videos of herself dancing.

JoJo Siwa’s mother is a trained dancer, while her father is a chiropractor. Her elder brother, the YouTuber Jayden Siwa, is also a sister. She made her television debut in 2014 on the Dance Moms spinoff Abby’s Ultimate Dance Competition, where JoJo also participated. Abby Lee Miller oversaw the production of both programs.

Siwa began her YouTube site after appearing in both programs, where she posted vlogs and music videos, before switching to TikTok. 2019 concert D.R.E.A.M. JoJo announced the Tour. The tour visited four nations and sold an astonishing amount of tickets.

JoJo Siwa was named to ForbesWomen’s class of 2022’s 30 Under 30 in Hollywood in December 2021. JoJo Siwa came out as a member of the LGBTQ+ community in January 2021, although she also admitted that she wasn’t sure of who she was. Later, she realized that she thinks of herself as panse*ual. Currently, she is seeing Kylie Prew. In this article, you can find JoJo Siwa’s source of income and its expenditures.

JoJo Siwa Sources of Income

JoJo Siwa began her career in the second season of the Dance Moms spin-off Abby’s Ultimate Dance Competition, where she placed among the top 5. JoJo starred in Dance Moms for two seasons after she participated in the program. She immediately gained notoriety following her appearances on both programs, and in 2015, she launched a YouTube account.

Jojo Siwa Net Worth


On YouTube, JoJo Siwa now has 12.3 million subscribers. She changed the name of her channel to XOMG Pop, which mainly highlights the pop group XOMG, whom she coached. She posts daily vlogs, music, and dance videos; her channel has had more than 3 billion views overall. She published the song “Boomerang” in 2016, which has received millions of views and deals with internet abuse.

Over the years, numerous people have watched her other music videos, including “Kid in a Candy” and “Hold the Drama.” Her potential monthly income is projected by SocialBlade to be up to $52.7,000.


With an enormous 45.8 million followers. She mostly posts videos of herself singing and dancing. She reportedly earns $1,300 for each video. She has uploaded 1,616 videos in all, and simply from views, she has made around $2.1 million. Undoubtedly, having such a large fan base makes her a good candidate for sponsorship negotiations.


In conjunction with the fashion accessory and jewelry brand Claire’s, Siwa debuted a series of bows in 2016 that were modeled after the hair bows she frequently used. The product was a huge hit with British students and, according to Forbes, has sold 80 million copies worldwide. Forbes estimates that the market for hair bows generates $400 million in annual income, with prices ranging from $5 to $16 per bow.

Her participation in the agreement with Claire’s is unknown, and as a result, her revenue from bow sales is also unknown. Deal between Claire’s and Siwa also included a range of cosmetic kits, despite the fact that Claire’s was obliged to recall the goods when the U.S. Food and Drug Administration revealed that the items contained significant amounts of asbestos in 2019.

Siwa and J.C. Penny also struck a partnership that includes a line of bedroom items, dolls manufactured in her likeness, accessories, and novels geared for young children.


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D.R.E.A.M. Her first tour, which was announced in November 2018, was the Tour. Due to the COVID-19 epidemic, a few dates had to be canceled between May 2019 and March 2022. The trip included many American states, a few Canadian provinces, England, Scotland, Wales, Ireland, and Australia.

She made a stunning $27 million in earnings, of which she received 20% as a member of Nickelodeon, according to and Hershey Entertainment, which claimed that 80 of the 96 tours were sold out. According to, she may be hired for occasions like corporate gatherings, personal appearances, or other performances for a flat cost of $200,000.


She has been able to extend her reach to TV series and movies due to her enormous fan base. She has appeared in several shows as herself and as a participant, including Abby’s Ultimate Dance Competition, Dance Moms, and Celebrity Family Feud. She has also featured in two films, including Blurt! and The J Team, and provided the voices of Jay and Kira in Angry Birds 2.

We have acquired for you some celebrity wealth posts that have recently attracted a lot of online interest:

JoJo Siwa’s Expenditures

The “Jojo Siwa Childhood Cancer Foundation” was founded by Siwa after she lost her grandmother to colon cancer to aid families affected by pediatric cancer. The charity uses every dollar received to benefit families and conduct illness research. Meghan Trainor, a singer, gave the organization a $100,000 grant in December 2021.

Siwa paid $3.5 million for a 6,111-square-foot home in Tarzana, California, when she was sixteen. The residence includes a room for her goods, a candy bar she named her “7-Eleven,” and a convenience shop. The home also features a pool, 2 living areas, a formal dining room, 6 bedrooms, and 5 bathrooms. She also has a large collection of hair bows, which have come to represent her. She also has various vehicles, including a Tesla and a BMW convertible.

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About John King

I've loved writing and learning about things ever since I was a little boy. I love my job as an author for a news company in Chicago, where I live. I've always wanted to help people learn about and keep up with the latest news. I'm very passionate about what I do, and I'm sure that hard work always pays off. I really like what I do, and I'm lucky that I can call it my job. I usually spend my free time reading or hanging out with my family and friends.

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